Newsletters vs. Blogs: What Works Today?

Starter content. Replace or expand these sections with your analysis and examples.

Introduction

Define the goals of each channel and how audience behavior differs.

Key comparisons

Ownership: Email list vs. search discovery.
Engagement: Open/click vs. time on page.
Compounding: Evergreen SEO vs. episodic issues.
Costs: Production, tools, and distribution.

Choosing a path

When to prioritize a blog, a newsletter, or run both in tandem.